Jacob's Creek Rebrand

For my Jacob’s Creek rebrand, I took an abstracted, illustrated approach. The abstracted shapes and soft colours represent the different flavours in this specific beverage; They are carefully stacked to express how you can taste each flavour of this Moscato in layers. The muted background allows the colourful abstracted flavour graphics to pop! I chose a handwritten/cursive typeface to communicate that this is a fun yet regal beverage.

Here is my process work

Prototype 1

Here I also played with the concept of what the flavours may look like and created an unbalanced, aesthetically pleasing composition.

Prototype 2

Here I played with balance and used abstracted shapes to create a unique composition representing the flavours.

Final Label